Conference Themes

and Sub-Themes

The RCMIB 2021 conference seeks exciting and rigorous research that is truly multidisciplinary and methodologically diverse in the field of marketing and international business. This conference emphasizes the issues of ‘Rethinking the Contemporary Complexity in Marketing and International Business: Understanding the Global Market Place’.

Find Your Research Track

The conference topics of interest might include but are not limited to these themes and subthemes

Contemporary Topics in Marketing
    1. Digital marketing
    1. Fashion marketing
    1. Social marketing
    1. Non-profit marketing
    1. Neuro-marketing
    1. Online communities
    1. Islamic marketing
    1. Sports marketing
    1. Marketing to the bottom of pyramid
    1. Tourism marketing
    1. Medical tourism
    1. Marketing for sustainability
Marketing communications
    1. Integrated marketing communications
    1. Word-of-mouth
    1. Sponsorships / Endorsements
    1. Media Studies
    1. Cross-cultural communications
Interdisciplinary Research Track in Business and Management domain
    1. Businesss
    1. Management
    1. Accounting
    1. Finance
    1. Data Analytics
    1. Entrepreneurship
    1. Innovation
International Business
    1. Global marketing strategy
    1. Export and Import Management
    1. Firm Internationalization, Market Entry, and Market Exit
    1. Cultural Studies
    1. Global Ethics, Sustainability, and Corporate Social Responsibility
    1. Global Marketing Research, Big Data, and Analytics
    1. Global Innovation and New Product Development
Generic Topics in Marketing
    1. Services marketing
    1. Consumer behaviour
    1. Branding
    1. Business-to-business marketing
    1. Retailing/Multichannel marketing
    1. Co-creation of value
    1. Trust and loyalty
Poster ⚡
Doctoral Colloquium
Open for all areas related to Business, Management, Innovation, Marketing and Economics

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