WELCOME FROM THE CONFERENCE COORDINATORS
Globalization has revolutionized the worldwide economy by creating a technology-based competitive environment for the multinational enterprises (MNEs) (Teagarden & Scotter, 2013). However, the Covid-19 outbreak has posed an unprecedented challenge to the process of globalization. Merchandise trade and FDI flows amongst countries have plummeted, forcing many businesses to close down completely while disrupting the processes of global supply chains, sales and marketing in many others. To operate businesses in the global marketplace, firms are realizing extra competitive pressure and firms in some particular industries, such as that of entertainment, tourism and hospitality, are on the verge of facing indefinite closures in different parts of the world.
However, in order to cope with the growing pressures arising from the pandemic, many enterprises are in the process of wholesale transformations of their operations. Digital communications and remote working is the new normal, replacing in-person meetings since people are now confined to their homes. The use of the internet and social media has exponentially increased, as consumers are now using these technologies to avail a wide range of goods and services ranging from ordering household groceries and essentials to receiving consultations from their doctors. The use of mobile financial services (MFS) platforms are also on the rise as an alternative to using paper currencies and traditional banking services, which many consider to be a public health risk. Similarly, in the education sector, most schools and universities have shifted towards teaching through online mediums such as Google Classroom and Zoom, amongst others. Therefore, the effects of the pandemic are multifaceted and can be felt by stakeholder groups from all types of industries.
The pandemic thus presents a unique opportunity for researchers in the field of business administration, to explore this evolving landscape both from the perspectives of firms and consumers. In order to accommodate the present scenario, RCMIB now has another track for paper submissions: Contemporary topics in Business, Management, Accounting and Economics. Apart from that, the conference will highlight several areas including international marketing practices, information management and cross-cultural management in the context of local and international marketplace. Additionally, we will offer workshops that are both academic and practitioner friendly to address key marketing strategies and international business issues in South and Southeast Asian context.
You are requested to explore the conference website, peruse the academic tracks and workshop offerings and review the submission guidelines. The accepted manuscripts will be considered for inclusion of inaugural issue of the North South Business Review in November 2021.
We are elated to welcome you to the knowledge congregation at the 1st Regional Conference on Marketing and International Business: 2021 (RCMIB 2021) that will be held virtually in collaboration with our partners BML Munjal University and Jagdish Sheth School of Management on July 09, 2021.
Dr. Mohammad Tayeenul Hoque
Chairman & Assistant Professor
The Department of Marketing & International Business
North South University
Coordinators from partner institutions:
Dr. Vishal Talwar (Dean, School of Management, BML Munjal University)
Dr. Sangita Dutta Gupta (Chairman of Centre for Research at Jagdish Sheth School of Management)