Regional Conference on Marketing and International Business, 2021 is jointly organised by three prestigious universities in the South Asian region. North South University, Bangladesh, jointly with Jagdish Sheth School of Management and BML Munjal University of India have taken the initiative to bring marketing scholars in a virtual conference, where scholars will be able to exchange ideas and initiate future research collaborations.

North South University

North South University is the #1 privately funded research university in Bangladesh. The School of Business and Economics (SBE) at North South University is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). It is the first Business school in Bangladesh to receive American accreditation. SBE of NSU secured the Global Rank of 401-450 in Business and Management Studies in the QS World University Rankings 2020.The School of Business and Economics (SBE) consists of four departments.

Department of Marketing & International Business

Department of Accounting & Finance

Department of Economics

Department of Management

The Department of Marketing and International Business at NSU is one of the largest departments in Bangladesh focusing teaching and research on various streams of marketing. The department regularly publishes research papers in high-ranking academic journals. RCMIB 2021 is the first academic conference organised by the department.



Jagdish Sheth School of Management

Jagdish Sheth School of Management (formerly ‘IFIM Business School’) is a business school in Bangalore, India. It was founded in 1995 and is located in Bangalore, popularly known as the Silicon Valley of India. The institute is located in Electronic City, one of India’s largest industrial parks.


Jagdish Sheth School of Management is promoted by the Dalal Street Investment Journal Group and is an AICTE approved institution with an ISO 9001:2008 certification. JAGSOM is accredited by Association to Advance Collegiate Schools of Business (AACSB). JAGSOM is now among the elite 9 B schools in India to have AACSB accreditation. JAGSOM is also SAQS (South Asian Quality Assurance System) accredited, an accreditation conferred by The Association of Management Development Institutions in South Asia (AMDISA).



BML Munjal University

BML Munjal University is a fully residential and co-educational private university located in Sidhrawali, Gurgaon district, Haryana, India. The University was founded in 2014 by the promoters of the Hero Group, and is named after the group’s chairman and founder Brij Mohan Lall Munjal. It offers B.Tech, BCom (Honours), BBA, MBA, Law and Ph.D degrees.

BMU School of Management has ranked #37 in India by NIRF ranking 2020.