RCMIB 2021

Regional Conference on Marketing and International Business
20 August 2021

Join the first regional conference on marketing and international business organized by North South University, BML Munjal University, and Jagdish Sheth School of Management. This virtual conference shall unite scholars from different countries in one platform on the 20th August. Present your research papers and connect with scholars from renowned business schools in South Asia.

Marketing Scholars from Asian Countries will be Presenting Virtually

Join with us with your laptop, desktop, or mobile and engage in the scholarly discussion on the state of marketing and international business after the COVID-19 pandemic. Three top business schools in the region are jointly organizing this conference.

Keynote Speakers

Special Speakers

Rethinking the Contemporary Complexity in Marketing and International Business: Understanding the Global Market Place

CALL FOR PAPER

The Department of Marketing & International Business at North South University will be arranging its first regional marketing conference virtually on August 20, 2021 from the NSU premises in Dhaka, Bangladesh. The conference will provide opportunities for high level interaction among participants interested in marketing strategy and international marketing arena. We would also appreciate diverse methodologies, including experimental research, survey research, conceptual and/or theoretical developments, or other methods relevant to the study of marketing strategy and international business.

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In today’s fast paced world, the marketplace has become increasingly dynamic due to the advancement of globalization, information technology, and cross border investment. As a result, both academic and business research is more concerned on unfolding complexity in contemporary international marketing issues. For instance, recent development in big data phenomenon is an evolving frontier for practice and academic research to offer better value proposition in international competitive marketplace. However, the knowledge of big data as a tool for driving international business success and revolutionizing the thought process is yet to be explored through academic research. There are numerous such developments which require rigorous research and therefore, opens up opportunities for researchers. By considering complexities in international markets and limitations in current marketing literature, the Department of Marketing and International Business of NSU along with partner institutions, BML Munjal University and Jagdish Sheth School of Management, is going to host the regional marketing conference at NSU premises on August 20, 2021.

The conference will explore new perspectives on how continuous and ubiquitous international marketing strategies can facilitate overcoming the complexities in international marketing domain. The conference will be beneficial for both academicians and practitioners to address different contemporary marketing strategies suitable for applying in real world context.

PhD Researchers are Welcome

Doctoral Colloquium at RCMIB 2021

We can beat the pandemic by using technologies and convert our weaknesses into strengths.

The virtual conference will allow you to present your paper, interact with other scholars, and socialise with academics in an engaging way.

Regional Conference on Marketing and International Business 2021 

Regional Conference on Marketing and International Business 2021 

Regional Conference on Marketing and International Business 2021 

Regional Conference on Marketing and International Business 2021 

Regional Conference on Marketing and International Business 2021 

Regional Conference on Marketing and International Business 2021 

It's time to build network in the region. Let's change the marketing world together.

Present your full paper, working paaper, or research poster at RCMIB 2021.